Search engine marketing for ambitious Businesses


What is search engine marketing?

Search engine marketing ensures you can be seen on Google and other search engines when people are looking for your product or service. It covers both SEO (search engine optimisation) and PPC (pay-per-click advertising). SEO are the organic (non-paid) results and Google Ads the paid results found on Google when people search for a specific query.

VFB Marketing specialise in search engine marketing (SEM). We found that many local businesses in Hertfordshire and London needed the support when they realised that their website was not getting any traffic or enough of the right traffic.

Attracting The Right Visitors To Your Website

We work with businesses based in Hertfordshire, London and further afield who want to increase their online sales or leads through search engine marketing.

SEO and / or Google Ads will get more of the right visitors (traffic) to your website from search engines. There are more than 8.5 billion searches on Google every day, and many will be looking for your product or services.

VFB Marketing will work alongside you to ensure you are attracting the right visitors to your website that will convert to sale or enquiry. The right visitors are your most loyal customer. And your most loyal customer will keep coming back again and again, spending more money than anyone else over their lifetime. 

“VFB Marketing and specifically Vanessa have been invaluable to the start of my new business. She has managed our digital marketing campaigns with clarity and flair. I’ve really appreciated her regular updates, her open approach to trying new things and her ability to listen to our needs and respond accordingly. The results have been fantastic and we’ll definitely be working with her again! Thanks for everything 🙂”
— Facebook Review - 5 Stars

What Do Our Search Engine Marketing Services Include?

We will help you to evaluate whether your business will benefit from Google Ads and / or SEO. SEO is a long-term strategy and needs time to show tangible results, due to how the algorithm works. It also depends on how well your website is already performing.

Google Ads campaigns will deliver results more quickly, and is used as a short- to medim term strategy to start increasing sales. However, Google Ads still need close management over time to get the best possible outcome.

Our SEM services include the following:

  • Analysis: deep dive into your site’s performance to evaluate what’s working and what’s not

  • Strategy: what is going to deliver the results based on the business objectives

  • Set up: from setting up Google ads accounts to evaluating current campaigns structures to see what needs improving

  • Research: extensive and ongoing keyword research to attract your ideal audience

  • Optimisation: ongoing optimisation of all campaigns to continue improving performance and increasing sales / enquiries

  • Reporting: monthly reporting on your targets and KPIs